Transforming the Saturday Night Live Pre-Show Experience
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Project Overview
The process of acquiring a spot in the Saturday Night Live audience is strenuous because of the high level of interest. The standby line is known to be an ambiguous and strenuous way to acquire tickets to the show.
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In this project, I reimagined the pre-show experience of SNL to make the standby line experience more transparent and streamlined for all involved. The primary stakeholders I designed for were audience patrons (the people waiting for the show) and SNL pages (the people guiding and directing the patrons through the process).
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Intended outcomes included: minimized patron frustration and minimized page interference.
MY CONTRIBUTIONS
This was the final project I completed as part of my education in the UX program at Purdue. As the solo team member on this project, I was able to see all of the skills, methods, and knowledge I had learned over the past four years come to life. From scoping, to research, to ideation, to design, I had full autonomy over the process. This would not have been possible without the help, support, and critique of my professors and fellow classmates.
CHALLENGE STATEMENT
​"Currently, the process of acquiring tickets to see Saturday Night Live is ambiguous and strenuous because of limited communication between patrons and SNL. My goal is to create a solution that facilitates transparent communication between both parties and streamlines the pre-show SNL experience."​
MY ROLE
UX Designer, User Researcher, Prototyper
DURATION
January - May 2021
TOOLS
Figma, Miro, Keynote
METHODS
Market research, User research, Experience principles, Geography mapping, Service blueprinting, Interactive prototyping
WHAT I LEARNED
This was a challenging project. Working solo for one of the first times, I had many doubts and insecurities about the decisions I was making as a designer. As I progressed throughout the project, I learned to trust my instincts and let the research guide me. I am a better designer for it and it was rewarding to see all my hard work come to life in a fully fleshed-out experience.
THE SOLUTION
​A cross-channel web application for patrons that pairs with an app for the SNL pages. The web app acts as a resource for patrons to reference and utilize throughout their pre-show journey. The pages’ app tracks information obtained from the patrons’ web app.