I work as an Experience Designer at PNC Financial Services and I am a recent graduate of Purdue University.
Outside of professional work, catch me playing Sudoku, making a new Spotify playlist, ogling at architecture, or exploring my new city, Philadelphia!
Read on to learn about my journey in design.
📍Photo: Philadelphia Magic Gardens
Hey there, I'm Shelby!
I'm a designer / researcher / explorer.
💡 my design journey
From Designing to Co-Designing to Collective Dreaming: Three Slices in Time by Sanders & Stappers (2008)
I’ve had an interest in design for as long as I can remember, but UX wasn’t an area of design I was familiar with until I studied at Purdue.
When I was young, I thought I would become an architect someday. And I was also extremely interested in interior design. I would sit in my room and draw floor plans of my house until my hand fell off. Once it came time to pick a major for college, I explored different options for design fields, and I had some experience with building websites and graphic design, so Visual Communication Design (VCD) sounded right up my alley. I majored in VCD for a semester and realized I was missing something.
I never knew how to put into words why UX was more my fit than VCD until I came across an article by Sanders and Stappers that included the visual above. The article made it seem so simple, but it was something I couldn’t pinpoint for a year; all of the things I had previously had an interest in, like VCD, interior design, and architecture, all focused on the designing of things or products. In UX we design for purpose. I just knew that if I stayed with Visual Communication Design, I would never feel fulfilled in my work.
By finding UX, I’m able to uphold my values through the work that I create and I'm grateful to be able to make an impact on people's lives. I found a home in PNC to start my career because of the way in which we support learning, growing, and wellness in each other and in all people.
💻 my current position
Associate Experience Designer @ PNC Financial Services
🚂 alum of
Purdue University with a B.S. in User Experience Design with minors in Psychology and Art & Design, and a certificate in Entrepreneurship & Innovation
🎨 side projects
Designing floor plans of my studio apartment
Getting into painting
Creating high-fidelity mockups of my senior design project
🏡 finding home
Grew up in small-town Ohio
Went to college in West Lafayette, IN
Lived in Chicago, IL for a year
Just moved to Philadelphia, PA!